Resources
Put your PR work in order.
Guides you can use and templates you can adapt. Start with your next contact list, product send or report.
Keep your contacts useful
- Practical guide
Organize your media list around relationships, not just email addresses.
A practical field structure and maintenance routine for an owned PR media list, with journalists separated from outlets and campaign history preserved.
- Free Excel template
A media-list template you can maintain between campaigns.
Download a maintainable PR media-list workbook with separate contact and outlet context, a field dictionary, and a fictional worked example.
- Practical guide
Review your PR contact import before it changes your workspace.
Prepare, preview, review, and reconcile a PR contact import in cutePR, with current format limits, field mappings, and duplicate behavior explained.
- Practical guide
Keep contact history that supports the next PR decision.
Keep source, interaction, correction, preference, exclusion, and next-action context between campaigns without duplicating the contact.
- Practical guide
Choose the journalists who have a reason to care.
Turn a broad media list into a reviewable shortlist with audience fit, recent work, usable evidence, exclusions, and a concrete pitch decision.
- Practical guide
Review duplicate media-list entries without losing context.
Review exact-email overlap, probable identities, shared inboxes, outlet moves, and final counts while preserving source and relationship history.
- Practical guide
Make the follow-up decision before writing another email.
A respectful decision tree and copyable log for reviewing a PR pitch before one more manual message, or choosing to stop.
Follow each product send
- Free Excel template
Know what was sent, to whom, and what evidence came back.
Download a manual product-send ledger with explicit pending, posted, no-post, and cancelled outcomes, plus a fictional fifteen-send example.
- Practical guide
Report a product send with no observed post without guessing.
Use an evidence-based review to separate pending product sends, unobserved posts, and completed bounded reviews without inventing results.
- Practical guide
Decide whether the product is a gift or a loan before it leaves.
Choose gift or loan before dispatch, record what was agreed, and keep a practical return and exception ledger for journalist and creator samples.
Prepare your next campaign
- Practical guide
Run a product launch with one clear PR checklist.
Plan a small-brand product launch through decisions, readiness gates, manual outreach, product sends, evidence, and a reconciled launch desk.
- Practical guide
End the campaign with decisions the next plan can use.
Run a PR campaign retrospective that separates facts, interpretations, unknowns, and decisions, with a reusable worksheet and fictional example.
Make your reporting useful
- Free Excel template
A PR report that separates results, estimates, and unknowns.
Download a PR coverage-report workbook that separates observed results, estimates, unknowns, and decisions, with a traceable fictional example.
- Practical guide
Collect the evidence before you write the coverage story.
Collect, classify, deduplicate, and reconcile media coverage evidence before writing a PR report, with a copyable checklist and fictional example.
- Practical guide
Choose the report by the decision it needs to support.
Choose between a monthly PR report and a campaign report by the decision, date rule, audience, and evidence available, with a reconciled example.
- Practical guide
A quiet coverage period still deserves a clear client update.
Write a concise client update when verified coverage is scarce, with a fictional one-page report, evidence boundaries, and a decision for the next period.
- Practical guide
Review coverage quality with a clear reading grid.
Review relevance, message delivery, prominence, and product presence without hiding judgment inside an invented score.
- Practical guide
Give every PR number a level, a method, and a limit.
Define what was observed, what was modeled, and what business return can actually be supported before putting numbers in a PR report.