Resources
Put your PR work in order.
Guides you can use and templates you can adapt. Start with your next contact list, product send or report.
Keep your contacts useful
- Practical guide
Organize your media list around relationships, not just email addresses.
A practical field structure and maintenance routine for an owned PR media list, with journalists separated from outlets and campaign history preserved.
- Free Excel template
A media-list template you can maintain between campaigns.
Download a maintainable PR media-list workbook with separate contact and outlet context, a field dictionary, and a fictional worked example.
- Practical guide
Review your PR contact import before it changes your workspace.
Prepare, preview, review, and reconcile a PR contact import in cutePR, with current format limits, field mappings, and duplicate behavior explained.
Follow each product send
- Free Excel template
Know what was sent, to whom, and what evidence came back.
Download a manual product-send ledger with explicit pending, posted, no-post, and cancelled outcomes, plus a fictional fifteen-send example.
- Practical guide
Report a product send with no observed post without guessing.
Use an evidence-based review to separate pending product sends, unobserved posts, and completed bounded reviews without inventing results.